Packaging Design is a Category Way of Brand Communication

Packaging design is a kind of brand communication, packaging design should have the unique image characteristics of the brand. The layout style of the back design of the package must be able to show the unified picture characteristics of the package design and the overall design style, and can show its unique personality characteristics. Unique personality characteristics, can mobilize consumer attention and awareness, enhance the brand's promotional efforts. The use of graphics, color and text in product packaging should be based on the classification and positioning of products, such as the difference between male products and female products. The packaging style of male products is mostly characterized by low lightness and low purity in color. The graphic block surface is hale and hearty, and the characters are commonly used in bold type, variety type and other fonts. The packaging of women's products is bright and bright in color, with more soft lines and graphics, and text choices such as fine black, song style, fine circle, etc. Different industry categories of packaging style performance is not the same, such as science and technology products packaging, the picture style is calm and concise, with the enterprise visual image VIS unified; food products packaging, its style is active, bright colors, text graphics heavy decorative sense.

Packaging Requirements for Export Commodities

The specific requirements are now further described for the reference of relevant personnel: 1. Pay attention to the regulations, practices, tariffs and customs of the importing country on packaging. Many countries have certain regulations on the packaging of imported goods. If they do not meet the requirements, they will have to pay fines, or impose heavy taxes, or even are not allowed to import. Generally, countries stipulate that straw, hay, newspapers, books, raw cotton, branches, old materials or plant materials that are easy to breed pests and parasites are liners. Since the packaging is related to the tariff, the freight of the goods is calculated according to the large volume of the goods and the heavy eggs, so different packaging has different tariffs and freight, and the weight of each piece of goods is generally less than 80 kilograms. There is a surcharge for extra-long and overweight goods. Some countries also have different ON rates for each package weight. In addition, due to the different customs, religions, beliefs and characters, there are great differences in the shape of the packaging, the horizontal graphics, colors (see Appendix), numbers and characters in various countries, regions and nationalities. In the international market, the sale of goods is often affected by the evil of packaging. 2. The packaging method should be scientific and reasonable Firm and reliable, labor and material saving, transportation guarantee, freight saving, to design and select the box type with less materials and large capacity, packing arrangement is reasonable, multi-purpose disassembly and assembly, and package; As much as possible to reduce the packaging volume, in the packaging type, specification, capacity, material, shape, structure, printed signs and commodity storage, gasket, packaging method, terminology, inspection requirements, etc. must comply with the requirements for the standardization of export commodity packaging. 4. Treatment of foreign transportation and domestic transportation signs All signs common to foreign transportation and domestic transportation that meet the requirements of Article 3 can be directly written and sprayed on the outer package, while signs that are only used for domestic transportation, such as those received by Guangzhou Procurement and Supply Station of the Ministry of Education and those sent (sent) by xx Factory, should be temporarily nailed on the outer package surface after being written with a small wooden board so as to be removed during outbound transportation. 5. Chinese and foreign language writing must be accurate and easy to understand, and the phenomenon of scribbling and scribbling should not be avoided. In order to take care of the current requirements of Hong Kong, Macao and overseas Chinese, traditional Chinese characters should be used as much as possible. 6. Neutral packaging requirements Neutral packaging is a kind of commodity packaging that does not indicate the country of production, place name and factory name, nor the original trademark and brand. as a means of marketing export goods. We adopt it mainly to break the high tariffs and unreasonable quota restrictions imposed by certain countries and regions on our goods, so that our goods can enter these markets. At present, neutral packaging is divided into unlicensed neutral packaging and fixed neutral packaging, the purpose of which is to expand the market to adapt to the characteristics of the international market, for example, the export of teaching instruments should be used in neutral packaging is very beneficial. The international market packaging is increasingly developing in the direction of easy display, exhibition, carrying and use, and more scientific, advertising and artistic development. We should conduct regular investigations and studies to continuously improve packaging to serve export earnings.

Advantages of white board paper for packaging materials

As an important sales packaging material, the production of white cardboard has a history of one hundred years, and the production of white cardboard in China has been more than 50 years. With the development of commodity economy, the need for white cardboard for commodity packaging is increasing, because white cardboard has the advantages of other packaging materials that are difficult to compare: Advantages of white board paper for packaging materials (1) It has high processing and forming properties and mechanical properties. Including good stiffness and folding resistance, resistance to deformation and mechanical adaptability. High-speed continuous production. The stiffness of the board is proportional to its thickness and the quality of the material used in each layer, and the filler of the board (such as talcum powder) will obviously improve the surface smoothness, but it will also reduce the stiffness. (2) has excellent printing performance. Its surface is tough and elastic, and has high whiteness, smoothness, sizing and plane strength, so its printing adaptability is better. (3) has good cushioning performance, made of carton can better protect the goods. (4) can save wood resources, white cardboard can be recycled, which can save a lot of wood, on the one hand to protect the environment, at the same time, due to the reduction of production links, can reduce environmental pollution. (5) good compounding. White cardboard can be used as a substrate to compound with other materials to obtain advanced packaging paperboard materials with a variety of packaging properties.