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Packaging Design is a Category Way of Brand Communication

2023-08-24

Packaging Design is a Category Way of Brand Communication

Packaging design is a kind of brand communication, packaging design should have the unique image characteristics of the brand. The layout style of the back design of the package must be able to show the unified picture characteristics of the package design and the overall design style, and can show its unique personality characteristics. Unique personality characteristics, can mobilize consumer attention and awareness, enhance the brand's promotional efforts. The use of graphics, color and text in product packaging should be based on the classification and positioning of products, such as the difference between male products and female products. The packaging style of male products is mostly characterized by low lightness and low purity in color. The graphic block surface is hale and hearty, and the characters are commonly used in bold type, variety type and other fonts. The packaging of women's products is bright and bright in color, with more soft lines and graphics, and text choices such as fine black, song style, fine circle, etc. Different industry categories of packaging style performance is not the same, such as science and technology products packaging, the picture style is calm and concise, with the enterprise visual image VIS unified; food products packaging, its style is active, bright colors, text graphics heavy decorative sense.

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2023-08

Packaging Requirements for Export Commodities

Packaging Requirements for Export Commodities

The specific requirements are now further described for the reference of relevant personnel: 1. Pay attention to the regulations, practices, tariffs and customs of the importing country on packaging. Many countries have certain regulations on the packaging of imported goods. If they do not meet the requirements, they will have to pay fines, or impose heavy taxes, or even are not allowed to import. Generally, countries stipulate that straw, hay, newspapers, books, raw cotton, branches, old materials or plant materials that are easy to breed pests and parasites are liners. Since the packaging is related to the tariff, the freight of the goods is calculated according to the large volume of the goods and the heavy eggs, so different packaging has different tariffs and freight, and the weight of each piece of goods is generally less than 80 kilograms. There is a surcharge for extra-long and overweight goods. Some countries also have different ON rates for each package weight. In addition, due to the different customs, religions, beliefs and characters, there are great differences in the shape of the packaging, the horizontal graphics, colors (see Appendix), numbers and characters in various countries, regions and nationalities. In the international market, the sale of goods is often affected by the evil of packaging. 2. The packaging method should be scientific and reasonable Firm and reliable, labor and material saving, transportation guarantee, freight saving, to design and select the box type with less materials and large capacity, packing arrangement is reasonable, multi-purpose disassembly and assembly, and package; As much as possible to reduce the packaging volume, in the packaging type, specification, capacity, material, shape, structure, printed signs and commodity storage, gasket, packaging method, terminology, inspection requirements, etc. must comply with the requirements for the standardization of export commodity packaging. 4. Treatment of foreign transportation and domestic transportation signs All signs common to foreign transportation and domestic transportation that meet the requirements of Article 3 can be directly written and sprayed on the outer package, while signs that are only used for domestic transportation, such as those received by Guangzhou Procurement and Supply Station of the Ministry of Education and those sent (sent) by xx Factory, should be temporarily nailed on the outer package surface after being written with a small wooden board so as to be removed during outbound transportation. 5. Chinese and foreign language writing must be accurate and easy to understand, and the phenomenon of scribbling and scribbling should not be avoided. In order to take care of the current requirements of Hong Kong, Macao and overseas Chinese, traditional Chinese characters should be used as much as possible. 6. Neutral packaging requirements Neutral packaging is a kind of commodity packaging that does not indicate the country of production, place name and factory name, nor the original trademark and brand. as a means of marketing export goods. We adopt it mainly to break the high tariffs and unreasonable quota restrictions imposed by certain countries and regions on our goods, so that our goods can enter these markets. At present, neutral packaging is divided into unlicensed neutral packaging and fixed neutral packaging, the purpose of which is to expand the market to adapt to the characteristics of the international market, for example, the export of teaching instruments should be used in neutral packaging is very beneficial. The international market packaging is increasingly developing in the direction of easy display, exhibition, carrying and use, and more scientific, advertising and artistic development. We should conduct regular investigations and studies to continuously improve packaging to serve export earnings.

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2023-08

Advantages of white board paper for packaging materials

Advantages of white board paper for packaging materials

As an important sales packaging material, the production of white cardboard has a history of one hundred years, and the production of white cardboard in China has been more than 50 years. With the development of commodity economy, the need for white cardboard for commodity packaging is increasing, because white cardboard has the advantages of other packaging materials that are difficult to compare: Advantages of white board paper for packaging materials (1) It has high processing and forming properties and mechanical properties. Including good stiffness and folding resistance, resistance to deformation and mechanical adaptability. High-speed continuous production. The stiffness of the board is proportional to its thickness and the quality of the material used in each layer, and the filler of the board (such as talcum powder) will obviously improve the surface smoothness, but it will also reduce the stiffness. (2) has excellent printing performance. Its surface is tough and elastic, and has high whiteness, smoothness, sizing and plane strength, so its printing adaptability is better. (3) has good cushioning performance, made of carton can better protect the goods. (4) can save wood resources, white cardboard can be recycled, which can save a lot of wood, on the one hand to protect the environment, at the same time, due to the reduction of production links, can reduce environmental pollution. (5) good compounding. White cardboard can be used as a substrate to compound with other materials to obtain advanced packaging paperboard materials with a variety of packaging properties.

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2023-08

9 classic box types

9 classic box types

Designers have to understand the classic box type of packaging and put on cool wedding clothes for the packaging of products! 1. Socket box type The upper and lower ears are inserted, the upper part is the same as the bottom, and most of them are split, but also can be opened on the same side, which is convenient for packaging, has a wide range of uses, and is suitable for lighter weight products. 2. Drawer box type It is divided into two parts: inner box and sleeve, which are opened and closed by extraction. It uses more paper and has a slightly higher price. It is the same packing method with better texture as Tiandi box. 3. aircraft box type After the packaging box is spread out, it is a whole piece of cut-type paper, and the structure design is used to achieve one-piece molding, without the need for paste boxes, which can save processing costs and is often used in express packaging. 4. Book box type The packaging style is like a book, and the packaging box is opened from the side. The shaped box is composed of a panel and a bottom box. The materials are selected according to the size and function of the packaging box. Some book-shaped boxes need magnets, iron sheets and other materials, which are one of the box-type options for high-end gifts. 5. Tiandi Cover Box Type The sub-box cover and the bottom box are separated, the cost is slightly higher with more paper, but the texture is good, and the double-layer thickness can be operated to increase the firmness. It is suitable for high-quality gift boxes, such as clothing, jewelry or food gift boxes, and can enhance the product image. 6. Flip box type The clamshell packing box is divided into single clamshell box and double clamshell. The double clamshell consists of a bottom box and two cover surfaces, and one cover surface is a single clamshell. The process required for the double-lid packaging box is relatively complicated. 7. Portable box type The bottom is inserted into the bottom box to increase the load capacity. The upper part is designed to be portable, easy to disassemble and assemble, and corrugated paper is mounted. It is the most commonly used box type for gift boxes. The biggest feature is convenient to carry. 8. Polygon box type It also adopts the form of heaven and earth cover, but the shape is pentagonal or hexagonal and other multilateral composition. The boutique gift box gives people a sense of stability and atmosphere, leaving a deep impression on consumers. 9. Window box type Cartons are dug to open windows, or transparent cellophane is affixed to facilitate the perspective of goods. Let the product intuitive display in front of us, convenient for customers to observe, increase the credibility of the goods.

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2023-08

Toys are part of childhood growth, how to choose a toy box

Toys are part of childhood growth, how to choose a toy box

Different toys have different requirements for materials. We should choose materials according to the characteristics of toys. Therefore, for the choice of toy packaging box need to pay attention: 1. Selection of materials for toy packaging boxes; 2, the quality of the toy box, such as the thickness of the material, weight and other factors; Whether the specifications of the toy color box meet the standards, external dimensions and internal dimensions. Whether the product itself can be put in reasonably. 4. Choose a powerful color box printing factory. Anything else without strength is nonsense, because this is a facade. A powerful color box printing factory will not smash its own signboard and reputation for huge profits.

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2023-08

What are the materials of the packaging box?

What are the materials of the packaging box?

The gray board has this kind of paper, but it is not used on the packaging box. The gray board is the so-called "gray copper paper", that is, the front is white and can be printed, and the back is gray and cannot be printed. The general white card is also a "white board" paper, but it is simply referred to as the general quotation. Packing box material ① powder board paper, one side is white, one side is gray, the price is low, double powder paper is white on both sides, the price is high. Can be classified according to materials such as: wooden boxes, paper boxes, cloth boxes, leather boxes, iron boxes, acrylic boxes, corrugated packaging boxes, etc., can also be classified according to the name of the product such as: gift boxes, wine boxes, chocolate boxes, pen boxes, food packaging boxes, tea packaging boxes, etc. Material classification standards are mainly divided into two categories: face paper, pit paper. Usually the packaging paper is commonly used: gray copper, white copper, single copper, gorgeous card, gold card, platinum card, silver card, laser card and so on.

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2023-08

Why do goods need packaging?

Why do goods need packaging?

There are several reasons why goods need to be packaged. First of all, packaging can protect the goods from external damage and damage, such as collision, extrusion, etc. during transportation. Secondly, packaging can extend the shelf life of the goods and keep the freshness and quality of the goods to meet the needs of consumers. In addition, packaging can also increase the added value and attractiveness of goods, making them more competitive in a highly competitive market. Packaging can also provide relevant information about the product, including instructions for use, ingredients, production date, etc., so that consumers can better understand and trust the product. Finally, good packaging design can help build brand image and consumer purchase decisions, thereby promoting sales and market share growth. To sum up, packaging plays a vital role in commodities.

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